Management Essay Example | Topics and Well Written Essays - 1500 words - 6

Management - Essay Example The company does not offer its clients any post-sales service of further support. Catherine's company is responsible for advertising campaigns for the business, thus it delivers the marketing message to customers directly. George’s company sells its products through builders, electrical retailers, and department stores. Therefore, the target market of this company is more definite than that of Catherine's business. Still, the business works with most of its clients indirectly. The target market is narrower than that of Catherine’s company. Though some clients are dealt with directly, most of the information the business can get about the end users may come from the retailers. The company offers its customers help repairing the goods and solving warranty issues. George’s company, though does implement some internal marketing, communicates its message to the customers through builders, electrical retailers, and department stores Alan’s company is a retailer of motor cars and, therefore, has direct contact with its customers. The target market is relatively narrow is even geographically bound. Nevertheless, the company’s salespeople closely work with the prospects. Therefore, the company, since has a direct communication with the customers, can gather information about them directly. The mechanics of the company are to help clients if they have any problems with the car after it’s purchased. Alan’s company’s direct responsibility is to implement its marketing strategies on its own. So company’s salespeople, in most cases, are the ones who deliver the marketing message to the clients. 2. How would these differences provide challenges for each general manager? Catherine’s and George’s companies have limited opportunities for receiving customer feedback. Such feedback, when integrated into the CRM process and communicated to the customer contact employees would improve the effectiveness of b usiness-customers communication. In addition, frequent and more improved communication would improve customers’ efficiency in using the products of the companies and, as a result, increase the rates of customer satisfaction and loyalty. However, such improvements in communication would require the companies to improve their internal communication channels and modify communication processes for them to deliver more valuable information about the customers. For Catherine’s company this would mean imposing on the franchisees the responsibility to gather customers’ feedback. George’s company would have to work closer with its retailers in order for them to give information about the end users of the company’s products. Alan’s company would have to implement a program that would ensure customer feedback is gathered, analyzed and used properly. Among the advantages of closer and improved communication with the clients is, first of all, leads gener ation. More personalized approach to sales would enable all the three companies to receive information on the potential clients from the existing ones. It is especially appropriate for Alan’s business model. In addition, word of mouth – information exchange between people – is to be of a great help if the company’s clients are satisfied and loyal. At the same time, improving communication with the customers, as well as communication channels, would require each company to somewhat restructure their sales strategies and business structures. New forms of communication should be

Analysing engineering product Essay Example | Topics and Well Written Essays - 1500 words

Analysing engineering product - Essay Example omotive components division is the largest of the three business areas which employs 60% of the workforce and most of its business comes from its overseas divisions. The case study focuses on this business area of the company. The automotive components division is also first tier supplier to multinational final producers of automobiles and 49% of its sale comes from Europe and mostly from Germany, France and Spain where 69% of its overseas workforce is employed. In the recent years, looking at the demands of its customers, the company has standardised the production lines and its working practices in all its sites worldwide. The main reasons being that though the cars sold in different countries may vary slightly, they are nevertheless produced in similar manner thereby necessitating the need for same specifications for the components of the cars in different countries. The company has been persuaded to standardize because most of its clients are multinationals who have their business spread through out the world. internalization; MNEs are the vehicle through which production has become international and factors of production such as management, labor and technology have become mobile internationally† (Stopford and Strange 1991).Multinational companies have the advantage of operating their business in different countries throughout the world with the same standard and efficiency. Hence they mostly prefer those companies as their suppliers which can provide product or services that have same specifications worldwide and can be freely used by any or all of their globally located operations. Engineering Product Company has thus managed to gain multinational customers by standardising processes in their production lines in different countries. The restructuring, integrated and streamlined the administration and production lines of its various sites across the globe. All the previously broadly decentralised plants have now been brought under a common code of